Okawa's dream also differed radically from the dream of Sony, Honda and Toyota to enter the U.S. market. The acceptance or non-acceptance of industrial technology in any given country is not dependent on racial, ethnic or national differences. For example, an engine technology that allows a passenger car to consume less fuel will be admired in any market in the world. But exporting culture does not necessarily happen this way. It is not uncommon for cultural products to be admired in the home country but disliked or unappealing in other countries. soa natural?